The implementation of new skills, processes, and technology to support the sales team is a key challenge for the Enablement team. Though necessary to ensure that their sales teams remain competitive, these efforts need to be balanced to avoid costly disruptions. Added to this is the constant challenge of trying to make sure these efforts ‘stick’ so that they deliver lasting value and justify program investments. A solution is needed to help balance these competing forces.

MySalesApp for Enablement

MySalesApp for Enablement is the missing link between programs and field execution. With MySalesApp, the Enablement team can ‘hard code’ new skills and processes in to the day to day activities of the sales team. And it can happen immediately and globally with a minimum of disruption. MySalesApp can be optimized for you.

You have the opportunity to configure:
Terminology and sales process steps;
Questioning structures;
Checklist and customer questions;
Coaching questions; Task stages;
Industries; Solution types;
Team structures, Role titles;
Marketing asset types;
CRM systems; News sources;
Divisional boundaries;
Analysis weighting;
…and more.

MySalesApp adjusts to you, as you want it.

Learning

Everyone in Sales Enablement is aware that over a frighteningly short period of time sales people forget a large percentage of any material that they are taught. This fall in knowledge retention can be slowed by coaching and reinforcement, but that requires a conscious effort and can be inconsistent.


With MySalesApp instantaneous refresh is possible through the use of in-context materials such as small snippets of training, or ‘flash-cards’, or other memory joggers. The result is that sales people’s memory and therefore the value derived from learning, can be significantly enhanced. Knowledge is refreshed when it is most needed.

These training materials, embedded in MySalesApp, can be sourced in-house, from your own third party training providers, or they could come from our own training partner, FourThirds (www.fourthirds.com).

Execute

The Enablement team faces the challenge of delivering lasting improvements in sales performance. Skills training typically falls off by over 80% within 30 days. Without constant reinforcement, process changes suffer the same fate. This is old news. But it remains a challenge today, just like it did 10 years ago. Something different is needed.

With MySalesApp, the Enablement team have a solution to the challenge of making their programs ‘stick’. By using MySalesApp to help implement new skills and processes as part of the day to day sales function and the customer conversation. The the adoption of new skills and processes becomes hard coded within the Sales team. Change happens, automatically and quickly.

Knowledge

Every company is different. There is no “off-the-shelf” sales process that will deliver optimum performance. Your unique value propositions, tribal knowledge, and solutions require the implementation of a custom program of best practices, skills, and processes to maximize your competitiveness. But how do these unique methods get captured and then implemented?

With MySalesApp, you have a platform to implement YOUR standard sales process. You have the ability to capture best practices and continue to add to the pool of tribal knowledge – so you can reach your sales team wherever they are. Equipping them with the shared knowledge pool that they need to be winners. Quickly, painlessly, and with a minimum of disruption.

Collaborate

To successfully collaborate, team members have to have a shared understanding of objectives and methods. When someone new joins the team, the speed at which that can ‘ramp up’ will affect the impact they can have.

So how can the Enablement team help to ensure that everyone is ‘pulling in the same direction’?

When the Enablement team implements MySalesApp, collaborating teams will be automatically using the same process, the same assets, seeing the same information. Everyone will be ‘on the same page’ – automatically.

Manage

When to deliver new programs?
How much can the sales team absorb at a time?
How to minimize disruption?

These are just some of the day to day management challenges of the Enablement team

With MySalesApp, the Enablement team has a way of effectively managing the implementation of new skills and processes – and reinforcing, with the minimum of disruption. So better results – faster.

MySalesApp can help transform the performance of your sales organization. To get started now, contact us.